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Brand Manager

Job description:

• Defining Category strategy for both Retail and Food Service channels thanks to clear market understanding – both
macro (total category sales, evolutions, potential) and micro (competition assortment, price, activities…) including new
brands development
• Defining Brands strategy for key brands in both channels (brand positioning, assortment, price, sub-channel
prioritization), in-line with Company vision and based on clear rationales, with objective to guide Sales team (what to sell to
which type of customers)
• Designing yearly Marketing plans (digital, sponsorship, GWP, sampling, leaflets…) in line with Brand Strategy,
ensuring perfect execution of Marketing activities, Measuring their effectiveness for continuous learning
• Ensuring smooth communication with principles/suppliers: Negotiate targets and A&P budgets, organize meetings
and market visits, prepare reports, get material/support…
• Managing, Inspiring, Training, Guiding and Coaching team, Spreading mindset of results/performance, Brand building
and continuous improvement
• Ensuring smooth internal communication about brand and products in charge: trainings, product information change,
upcoming brands in portfolio, brands strategy/guidelines
• Manage P&L


• Qualification: University degree in business field
• Required knowledge: Excellent analytical & strategic thinking skills, Strong organization & managerial skills,
Fluent in English (and ideally in Vietnamese but not compulsory)
• Experience: Minimum 4 years of experience in branding/marketing, Experience in food industry
• Expected behaviours: Proactivity, Analytical thinking, Collaborative way of thinking, Long-term business
thinking, Willing to learn, Focus on performance/results – Strong communication, management skills

Job Category: Brand Marketing FMCG Food
Job Type: Full Time
Job Location: HCMC

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