Role and Responsibilities
The Trade Marketing Manager is responsible for:
• Defining TM strategy for keybrands for Retail channel (especiallyMT), in-line with Company vision, Brands strategy and Sub-channel/KA needsand based on clear rationales, with objective to guide Sales team (what to list, where, when, why)
• Managing, Inspiring, Training, Guiding and Coaching a young and willing to learn TM team nationwide (5 people), Ensuring TM team is up-to-date on trade marketing tools, Spreading mindset of results/performance, Brand buildingand continuous improvement
• Supervising the definition of yearly TM plans by KA (promo, sampling, secondary display, wobblers, cooking demo/event…) in line withBrand and TM Strategy in order tostrategically build the brand on long-term and in-line with budget
• Ensuringperfect Assortment, Merchandising, Price and Activities in all KAs thanks to:
o Planning: Clear and respected timeline for each project
o Measuring TM activities effectiveness for constant learning (e.g. Sampling Masterfile)
o Designing TM guidelines (e.g. Merchandising guidelines by brand)
o Following-up with MT manager listing for all brands/items in all KAs
• When needed, supporting Retail Sales team tolist new brands/products and convince on TM plan
• Tracking TM Budget, Ensuring we leverage on it at it best
Requirements
• Qualification: University degreein business field
• Required knowledge: Excellent knowledge of Modern Tradechanneland understanding of TM/shoppers, Excellent analytical skills, Good organizationalskills, Fluent in English (and ideally in Vietnamese but not compulsory)
• Experience: Minimum 4 years of experience in Retailer chain (Vietnam or abroad) and/or as a TM Manager (ideally selling premium food products)
• Expected behaviours: Collaborative way of thinking, Long-term business thinking, Proactivity, Analytical thinking, Focus on performance
