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Trade Marketing Manager

Role and Responsibilities

The Trade Marketing Manager is responsible for:

• Defining TM strategy for keybrands for Retail channel (especiallyMT), in-line with Company vision, Brands strategy and Sub-channel/KA needsand based on clear rationales, with objective to guide Sales team (what to list, where, when, why)

• Managing, Inspiring, Training, Guiding and Coaching a young and willing to learn TM team nationwide (5 people), Ensuring TM team is up-to-date on trade marketing tools, Spreading mindset of results/performance, Brand buildingand continuous improvement

• Supervising the definition of yearly TM plans by KA (promo, sampling, secondary display, wobblers, cooking demo/event…) in line withBrand and TM Strategy in order tostrategically build the brand on long-term and in-line with budget

• Ensuringperfect Assortment, Merchandising, Price and Activities in all KAs thanks to:

o Planning: Clear and respected timeline for each project

o Measuring TM activities effectiveness for constant learning (e.g. Sampling Masterfile)

o Designing TM guidelines (e.g. Merchandising guidelines by brand)

o Following-up with MT manager listing for all brands/items in all KAs

• When needed, supporting Retail Sales team tolist new brands/products and convince on TM plan

• Tracking TM Budget, Ensuring we leverage on it at it best


• Qualification: University degreein business field

• Required knowledge: Excellent knowledge of Modern Tradechanneland understanding of TM/shoppers, Excellent analytical skills, Good organizationalskills, Fluent in English (and ideally in Vietnamese but not compulsory)

• Experience: Minimum 4 years of experience in Retailer chain (Vietnam or abroad) and/or as a TM Manager (ideally selling premium food products)

• Expected behaviours: Collaborative way of thinking, Long-term business thinking, Proactivity, Analytical thinking, Focus on performance

Job Category: Trade Marketing
Job Type: Full Time
Job Location: HCMC

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